Monthly Archives: June 2010

Seeking: Better Marketing

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Marketing my 10-month-old online news magazine is my weakest link.  I’d rather focus energies on story ideas, not tooting my horn. But I know that isn’t enough.  People won’t come to The Jefferson Park Hub if they don’t know about it.

My online news magazine/newspaper was recently promoted in the neighborhood newsletter, The Grapevine. You can read it at the organization’s website here. I noted the date of the publication on my Google Analytics account.  I am curious to see if the site sees an uptick in the number of viewers.

Another opportunity to get the word out is I plan on being a a regular contributor the quarterly newsletter. It’ll be a reprint of a past feature with a notice of where it came from. That’ll be a lazy way to get my site in front of the 1,000 people on the circ list.

I’ve posted a question on LinkedIn looking for other marketing techniques. I’ll follow up with any ideas that are floated.

New video: short, but sweet

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I just put up a brief video I shot.

I used my Flip camera, used the option to make a still photo to break up the player and her ball tricks and then cropped it to have the voice over. It provides a little more depth to just the written story. (I’ll link to that when it’s online.)

Award winning. Booyah

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It’s true that reporters don’t write for judges, but it’s nice to be recognized.

A project I worked on was recognized with the second place award for multimedia presentation at the national Catholic Press Association. I traveled to New Orleans for the annual convention. While there, I was asked to make a presentation to Catholic Relief Services and during the convention to about 15 other journalists

You can see the winning piece here:

Georgia Bulletin Photo Slideshows.