I had a recent success from an audio story that eventually ended up being spiked.
But first the back story.
In December, I was assigned to cover the 20th anniversary of a men’s day of reflection at a local Catholic high school. I prepared for the event and started to frame how I could tell the story. Since it was the milestone anniversary, I thought multimedia would be a good way to capture some heartfelt remarks from these dads about being dads. I am a big fan of StoryCorps, the NPR series where people share about intimate moments in their lives as they are interviewed by family or close friends. My goal was model my audio after the NPR show. I thought I could capture the same intimate moments, with probing questions: what was it like the first time you held your child, what has surprised you about fatherhood.
Where’d it go wrong?
Working in a group.
I didn’t do my homework enough. I showed up on the scene and threw my request at the organizers on the spot. In the short time, the best I could do was gather these guys around a table and ask them the questions.
Lesson learned: working with a bunch of guys sitting around the table doesn’t help with the best audio.
Among Strangers
Everyone was really helpful and glad to talk with me. But having said that, if a stranger puts a microphone under your nose and starts asking the kind of questions I was, sometimes the answers aren’t so great.
Lesson learned: I should have called ahead and asked the organizers, tell me someone who has been at the conference for a very long time, someone talkative. We could have spoken before the day and done the audio at the guys house or some other place where he may have been more comfortable talk about being a dad. The point is I hadn’t developed a relationship with these men ahead of time. This was a feature story where I had the time. Of course, on a breaking news story the rules are very different.
I really wanted to run the story. I edited the audio to the best of my ability to the three minute mark. But at the end of the day, talking it over with my colleague, we agreed it wasn’t the best work. For me, the success came with keeping the bar high for the work we produce and the lessons learned are a good kick in the pants to pay attention to the fundamentals when working on a multimedia story.