Readership at The Jefferson Park Hub is going strong.
There have been 1,125 “absolute unique visitors” during the past quarter.
A year ago, August, September and October had 600 visitor.
It puts wind in my sails to post more often, trying to highlight the community in new, unique and interesting ways.
My next post will dig deeper about what fueled the jumped.
I sat in on two workshops as part of Atlanta Social Media Week.
One was about promoting events using social media. Too often at my church, we have the same people supporting the events. My goal is to throw the net wider and attract new people. The folks don’t have to join the church, but come out and enjoy the social events. That’s my idea anyway.
So what did I learn?
The second event was at the Atlanta Bloggers Meetup. It was all interesting. Sadly, I lost my notes. But one message was to be consistent in branding an event. Don’t change things up on people.
Marketing my 10-month-old online news magazine is my weakest link. I’d rather focus energies on story ideas, not tooting my horn. But I know that isn’t enough. People won’t come to The Jefferson Park Hub if they don’t know about it.
My online news magazine/newspaper was recently promoted in the neighborhood newsletter, The Grapevine. You can read it at the organization’s website here. I noted the date of the publication on my Google Analytics account. I am curious to see if the site sees an uptick in the number of viewers.
Another opportunity to get the word out is I plan on being a a regular contributor the quarterly newsletter. It’ll be a reprint of a past feature with a notice of where it came from. That’ll be a lazy way to get my site in front of the 1,000 people on the circ list.
I’ve posted a question on LinkedIn looking for other marketing techniques. I’ll follow up with any ideas that are floated.